Real-time Open Source Web Analytics Software

Google Analytics is a great free resource to help track information about your website. It gives you decent statistics and reports about what’s going on with your site.  But what happens when you need a “real time” statistics and information concerning the performance and website traffic? PIWIK is the answer! We’ve set each of our clients up on PIWIK to give them immediate feedback as-to-what’s going on with their website.

Pikwi is an open source web analytics software program. While there is many programs out there that can process your logs and give you immediate feedback, there are very few options that will give you statistics and meaningful information in real time. PIWIK also contains a full API allowing you to either customize the software or create plug-ins to many other software packages.

We particularly love the fact that PIWIK is Multi-User and Multi-Website capable. As an online marketing and eCommerce company, we love the fact that we can get high-level summaries of what’s going on with all of our customer’s sites in one easy to read dashboard page.

After a quick 5 minute installation, you simply fill out a quick form, and add a small javascript code to your website, similar to the following:

<!– Piwik –>

<script type=”text/javascript”>

var pkBaseURL = ((“https:” == document.location.protocol) ? “https://www.studio1909.com/piwik/” : “http://www.studio1909.com/piwik/”);

document.write(unescape(“%3Cscript src=’” + pkBaseURL + “piwik.js’ type=’text/javascript’%3E%3C/script%3E”));

</script><script type=”text/javascript”>

try {

var piwikTracker = Piwik.getTracker(pkBaseURL + “piwik.php”, 10);

piwikTracker.trackPageView();

piwikTracker.enableLinkTracking();

} catch( err ) {}

</script><noscript><p><img src=”http://www.studio1909.com/piwik/piwik.php?idsite=10″ style=”border:0″ alt=”" /></p></noscript>

<!– End Piwik Tag –>

You’re now ready for real time tracking of your site. You just released an email campaign? You’ll know immediately how effective your campaign is. Just posted a new blog? Great, you don’t have to wait for Google Analytics to give you insight as to what people are looking at.

We’re excited to offer this open source software along with our other favorite analytics packages such as ClickHeat and (SMT) Simple Mouse Tracking.

Check back frequently with www.studio1909.com for additional tips, tricks, and recommendations related to online marketing and eCommerce solutions.